Why National Culture Should Be at the Heart of Innovation Management.

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Why National Culture Should Be at the Heart of Innovation Management.

Technology Innovation Review paper by Tony Smale. Over a period of decades, a substantial body of knowledge has accumulated that correlates national culture and socially and economically important behaviour, including innovation practice. National culture is an interconnected web of mental models that is shared by national groups and transcends the individual. It is highly influential in moderating the cognition and behaviour of groups and individuals including those associated with the innovation process.